Advertising • January 21, 2025
By Brian Amorelli, US Ad Business Sales
At , industry professionals came together to network and explore new ways to generate high-quality leads. The focus was on discovering innovative strategies and technologies that could optimize campaign performance. As part of the US Ad Sales team at , I had the chance to share how our platform helps advertisers tap into valuable traffic sources and deliver impactful results. Here’s a rundown of the key takeaways from the event and how SmartNews supports lead-generation efforts.
Optimizing campaigns is crucial to achieving better lead generation. SmartNews helps advertisers achieve this through advanced optimization tools like Max Conversion, tCPA, and Max Click. These features enable precise targeting, strategic bidding, and cost minimization, ensuring your campaigns reach the most valuable audiences and boost ROI.
Consumers are becoming more discerning about how their data is used, and they expect transparency. At SmartNews, we prioritize , which builds trust with both advertisers and users. This commitment results in higher engagement and better campaign performance.
SmartNews offers one of the highest engagement rates of any news app in the U.S. With users spending an average of 25 minutes per day on the app, advertisers can reach a . This engaged user base drives better lead generation and higher conversion rates.
The conference highlighted the growing role of AI in lead generation, particularly in enhancing marketing strategies and improving lead quality. Discussions focused on how AI-driven tools can optimize lead acquisition and conversion processes. SmartNews Native Ads offer high-quality leads for performance-based agencies by leveraging a highly engaged, contextually aligned audience. With its AI-driven personalization, SmartNews ensures that ads reach users who are most likely to find the content relevant, increasing the likelihood of conversion. The platform's focus on providing value-driven, non-intrusive ad experiences fosters trust and engagement, leading to better-quality leads compared to traditional ad networks. Additionally, SmartNews’s data insights and robust targeting capabilities allow agencies to refine campaigns for optimal performance, ensuring that the generated leads align closely with campaign objectives and client needs.
Successful lead generation requires collaboration. At SmartNews, we work closely with our partners to create tailored campaigns that meet specific goals. Whether you're focused on cost-per-lead or driving traffic, our flexible and high-performing solutions ensure your lead generation efforts are a success.
SmartNews is dedicated to equipping advertisers with the tools, insights, and support they need to drive successful lead-generation campaigns. With advanced optimization features, an engaged audience, and transparent reporting, we help you achieve your goals and maximize results. Ready to take your campaigns to the next level?
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